An advertisement,or advert for short, is a short piece of media used to advertise a product of all sorts, that will then make the customers aware of the product and want to buy it. The main purpose is to inform the customer of the product you're advertising, and the advert should then encourage people to buy or use the product you're advertising.
A good advert should:
- Remain clear and memorable in the audiences mind.
- Not be offensive or misleading
- Don't use false or arrogant claims
- Stay genuine to what you're advertising
In our case, we will be producing the type of adverts that will be played on TV, such as the sponsor adverts that play before and after TV shows such as Coronation Street. We will need to be creating a short series of adverts, which consists of two different adverts.
How have adverts changed over time?
The way advertising has been carried out over the years has inevitably changed. For example, the first ever TV advert was played in 1941, which was for Bulova watches. This advert was extremely simple, and very basic compared to adverts nowadays in the 21st century. The advert was just 10 seconds of a static image, that had a continent with a watch over it containing the title of Bulova. Yes it is very simple, but at that time people were not accustomed to the idea of TV advertising, so just by seeing the brand on TV seemed revolutionary and exciting. However adverts nowadays can be extremely vivid. They can be very exciting, such as the adverts for new cars are often really large in scale and will make the audience want to drive that car considerably. These types of adverts cost a lot of money and time, whereas the TV adverts in the 1940's, 50's and onwards would of cost little amounts of money to be able to produce. Back in those days advertising was based solely on the principle of getting people to like and want to buy your product, whereas nowadays advertising is becoming increasingly essential for products to stay relevant and have the audiences attention.
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