This is the official theatrical poster for horror classic 'The Blair Witch Project'. This was the first film to utilise found-footage type film-making and it shocked audiences all over the world.
This poster is visually striking to me and equally intriguing.
The most intriguing part about this poster is the female's face, right in front of the camera, surrounded by absolute darkness in a forest. As soon as the viewer sees this it immediately strikes them, making them feel very anxious whilst seeing it because of the situation the female character is in. Another key thing is the fear in the females eyes, since her upper face is the most lighted thing in this poster because of the light from her camera, it stands out the most. As a result, the poster does a good job of emphasizing the sheer fear in her eyes and she is almost looking directly at you, which furthermore makes it look like she is trying to reach out to you for help. This so far automatically makes the poster very engaging with the audience and will make them drawn to see this film and discover the situation this female character gets in.
Another thing to pick out is how the top of the forest, along with the sky, is still light and bright in colour, yet everything beneath it is in total pitch black. I find this to be interesting and creepy as it is suggesting that this may seem like an ordinary forest, but once you find yourselves isolated in the forest, it becomes a haunted. terrifying and horrific place. Given the title of the film, you could also expect there is witchcraft occurring within the realm of darkness in this poster, which is the main thing the female character is concerned about and furthermore scares audiences considerably because they will begin to imagine themselves in the same situation. The colour scheme for the poster is also very dark and bleak, with an abundance of black which further adds to the ideas and mood the poster is trying to convey to audiences.
Lastly, but not least, you have the films synopsis in the middle of the poster. I think that this is used as a device to not only inform the audience, but also to chill them. The text is in darkness, making it all the more scary and effective. It makes it seem like the whole situation is nothing but a hopeless, haunted adventure, given this synopsis and the female at the front of the poster. When you put everything together, this poster makes more sense and also makes it all the more terrifying.
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