This is the main poster for the 2011 drama/thriller film 'The Girl With The Dragon Tattoo', which is directed by David Fincher and stars Daniel Craig.
The colour scheme and selective contrast helps to define the tone of the poster and the film considerably. Such as, because the colour is only in black and white, the audience can assume the film is more dark, and mature in its themes and subjects. It also makes for a bolder, more gripping poster because everything seems more explicit and striking. The lighting on Daniel Craig's face is also makes him seem more of a stern character, also due to the fact that his eyes are made to seem darker than normal.
The positioning of the characters is also telling and can help give the audience information about the characters that are presented in the film. Such as, Daniel Craig's character is positioned and facing to his front, which can be indicating his character is determined and willing to achieve his goal, or to accomplish something. Whereas, the female character character to the side, played by Rooney Mara, is facing to the side. This can be indicating that although the characters are in the same circumstance together, they have conflict between them and perhaps have different ways of doing things which is why there is tension between the characters.
Another thing to comment on is the setting/image at the bottom of the poster. It seems to be a large, deserted house in the middle of a snowy setting. This can be telling to the audience and can then make them infer that this particular setting is important to the story-line and narrative, which would then make them look out for it when it comes to watching it in the film. It is also quite a serious image due to the extreme long shot of the house, and the relatively dark lighting and shadows; it creates emphasis on the spectacle of the house and makes the audience ask questions about it in regards to the story and characters.
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